Indie Goal.

A considered way to sell what you've built.

The managed marketplace for buying and selling software applications. Indie Goal connects buyers with people exploring the right next step for what they've built.

Curated by design

A focused process for independently built software.

We bridge the gap between traditional M&A advisory and modern tech marketplaces. Traditional firms ignore micro-cap software businesses. Public directories are filled with noise and unvetted projects.

Indie Goal is a curated, confidential environment for serious transactions — where founders get the process their business deserves, and buyers spend their time on deals that are worth it.

Guided Process
We work closely with founders to understand the product, prepare the positioning, and manage buyer conversations professionally.
Curated Access
Indie Goal is not an open listing platform. Opportunities are shared selectively with buyers where there is a clear strategic or financial fit.
Controlled Disclosure
Information is only shared in a structured way and with your approval, so you stay in control throughout the process.

The kind of businesses we work with

FO
Consumer app

FocusKit — deep work timer for iOS

Subscription productivity app featured by Apple twice. Solo-built, mostly automated, with a loyal subscriber base and minimal churn.

Category
Productivity
Geography
Global
Monthly active users
23,000
MRR
$18k
Growth rate
+5% / mo
Business model
Subscription
FO
Shopify plugin

FormFlow — form builder for Shopify

Shopify app with 3,400+ active installs. Drag-and-drop form builder with conditional logic and email integrations. Four years old, consistently rated 4.8 stars.

Category
E-commerce tools
Geography
Global
Active installs
3,400
MRR
$14k
Growth rate
+3% / mo
Business model
Subscription

For sellers

For buyers

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Ready to explore buying or selling an app?

Whether you are considering a sale or looking for software to acquire, leave your email and we will get in touch.