Indie Goal.

Your product, in the right hands.

You built something valuable. Indie Goal helps founders explore a sale privately, prepare their product for buyers, and connect with qualified acquirers through a structured, confidential process.

Tell us about your app

Share a few details to get started.

No long forms or data room required. A short call is enough to understand your product, assess whether there is buyer fit, and agree on the right next steps.

Who we work with

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iOS appsAndroid appsWeb appsMicro-SaaSDesktop softwareChrome ExtensionsFigma & Notion pluginsDeveloper toolsNewsletters

The process

Full detail →
01
A conversation

Book a 30-minute call. No forms, no pitch — just tell us about your app and why you're considering a sale. We'll tell you honestly if we can help.

02
We review

We look at your revenue, retention, and store presence. If we move forward, we do the work — you don't spend weeks preparing a data room.

03
We position your app

We shape how your app is presented to buyers — the numbers, the story, the context. You review and approve everything before it goes anywhere.

04
The right introduction

We introduce you to buyers we've already spoken with — people who fit your business specifically. You decide who to pursue.

Common questions

Pricing

Success-fee only. No upfront cost.

The fee scales with the deal size. Buyers are always free.

You only pay if a transaction closes. Buyers are free, and the fee is agreed upfront before any outreach begins.

Get in touch →
No upfront cost
No retainer, no listing fee, no preparation fee.
Success-based fee
We are only paid when your app is successfully sold.
Agreed before we start
The fee depends on deal size and scope, and is confirmed before any buyer conversations begin.
Buyers are free
There is no fee for buyers to review relevant opportunities.
FO
Consumer app

FocusKit — deep work timer for iOS

Subscription productivity app featured by Apple twice. Solo-built, mostly automated, with a loyal subscriber base and minimal churn.

Category
Productivity
Geography
Global
Monthly active users
23,000
MRR
$18k
Growth rate
+5% / mo
Business model
Subscription
FO
Shopify plugin

FormFlow — form builder for Shopify

Shopify app with 3,400+ active installs. Drag-and-drop form builder with conditional logic and email integrations. Four years old, consistently rated 4.8 stars.

Category
E-commerce tools
Geography
Global
Active installs
3,400
MRR
$14k
Growth rate
+3% / mo
Business model
Subscription

Start a conversation

Tell us about what you've built.

Leave your email. We'll be in touch within 24 hours to set up a short call — no commitment, no forms to fill in first.