The process
We connect software founders with qualified acquirers.
A structured, private process from first exchange to selected buyer conversations. No public listings. No marketplace noise.
For sellers
Get started →Confidential Submission
Share your app's metrics, technical stack, and asking price with us directly. Your identity and sensitive data are protected throughout — nothing leaves our team without your explicit approval.
Advisory Review
We review your submission for technical viability and financial accuracy. Where it makes sense, we'll suggest positioning improvements to ensure your business is represented at its strongest before any buyer sees it.
Direct Connection
When a qualified buyer expresses serious interest, we make a personal introduction. You review their profile and intent before entering any negotiation — you decide which conversations to pursue.
For buyers
Get deal flow →Acquisition Profile
Tell us your target categories, budget range, and strategic goals. We use this to surface relevant opportunities — including deals that never appear publicly.
Curated Deal Flow
Receive deal flow aligned with your criteria. Every asset has been assessed for revenue integrity and product quality before we bring you to the table — your time goes to businesses worth evaluating.
Structured Acquisition
Express interest in an asset. If the founder approves, we connect you directly to begin due diligence and work through the transaction at a pace that suits both sides.
Not sure where to start?
Let's talk.
A short call with the Indie Goal team — no preparation required, no commitment on either side. We'll tell you honestly whether we're the right fit.
Need full M&A advisory?
If your situation requires a broader M&A process, the team behind Indie Goal, Samira Advisors can provide dedicated sell-side or buy-side advisory support. Get in touch and we will help you assess the right approach.
Samira Advisors →