Indie Goal.

Buying · Newsletter

Paid newsletters · Trade publications · Content + tool combos

Acquire a newsletter with a real, paying audience.

The best newsletters are distribution channels disguised as content businesses. Indie Goal lists the ones with verified subscriber data and honest revenue.

Typical range

ARR
$10k – $500k
Multiple
2× – 4× ARR

Why buy a Newsletter

A newsletter with a loyal, paying audience is one of the most capital-efficient acquisitions in media. No algorithm dependency. No ad platform risk. Just a direct line to people who pay to read.

What you get on Indie Goal

01
Subscriber data verified
List size, open rate, click rate — pulled from Beehiiv, Substack, or ConvertKit directly.
02
Revenue confirmed
Stripe, Substack payout, and sponsor invoices all reviewed.
03
Persona-to-founder dependency
We assess how much of the audience follows the content vs. the person.
04
Content handover plan
A 90-day transition plan is standard on all newsletter listings.

Example listings

The kind of newsletters and content businesses that list on Indie Goal.

Listing № 0200Newsletter

Reverb FM — indie software market dispatch

Weekly newsletter on internet business transactions. 8,400 paid subscribers, 41% open rate.

Industry
Media / Finance
Geography
Global
Paid subscribers
8,400
MRR
$8k
— Verified listing · Qualified buyers only
Listing № 0201Newsletter

The Stack — developer hiring newsletter

Bi-weekly for engineering managers. Sponsor-supported, 22k subscribers, 38% open rate.

Industry
Tech / Recruiting
Geography
US, Europe
Total subscribers
22,000
MRR
$5k
— Verified listing · Qualified buyers only

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