Indie Goal.

Selling · Developer Tool

CLIs · APIs · SDKs · Dev SaaS

Sell your developer tool to someone who can run it.

Developer tools require buyers who understand the audience. Indie Goal vets for technical literacy alongside financial capability — so the product doesn't get ruined after you leave.

Typical range

ARR
$100k – $10M
Multiple
4× – 8× ARR

Why Indie Goal

Developer tools are often the most technically impressive businesses in our pipeline and the hardest to sell well. Indie Goal buyers have shipped code. They won't break what you built.

What buyers look for in a Developer Tool

01
API documentation
Clean docs are a proxy for codebase quality. Buyers look here first.
02
Usage metrics
API calls, SDK downloads, CLI installs — show the depth of adoption.
03
Enterprise customers
Even 2–3 enterprise contracts dramatically affect valuation.
04
Dependency footprint
Is your tool load-bearing for other products? That's leverage.

Example listings

What developer tools look like on Indie Goal.

Listing № 0200Developer Tool

Logpipe — structured logging SDK

Multi-language SDK for structured log shipping. Used in production by 180 companies.

Industry
Developer Tools
Geography
Global
Monthly active users
180 companies
MRR
$31.7k
— Verified listing · Qualified buyers only
Listing № 0201Developer Tool

Envset — environment variable manager

CLI tool with SaaS backend for team env management. 12k active installs.

Industry
Developer Tools
Geography
Global
Monthly active users
12,000
MRR
$11.7k
— Verified listing · Qualified buyers only

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