Sell your newsletter — the audience is the asset.

A paid newsletter with real subscribers and real open rates is a cash-flowing media business. Indie Goal finds buyers who value owned audiences, not just content.

Submit your Newsletter →How it works

Typical range

ARR

$10k – $500k

Multiple

2× – 4× ARR

Why Indie Goal

Newsletter acquisitions require buyers who understand the difference between a list and an audience. Indie Goal buyers know the difference — and they know what a 45% open rate is actually worth.

What buyers look for in a Newsletter

Open and click rates

The last 6 months, by issue. Trend matters more than peak.

Subscriber source breakdown

Organic vs. paid. Referral vs. social. Retention by cohort.

Revenue model

Subscriptions, sponsorships, courses — and how much depends on the founder's name.

Content calendar

Can a new owner sustain quality? What's the production process?

Example listings

What newsletters and content businesses look like on Indie Goal.

Listing № 0200Newsletter

Reverb FM — indie software market dispatch

Weekly newsletter on internet business transactions. 8,400 paid subscribers, 41% open rate.

Industry

Media / Finance

Geography

Global

Paid subscribers

8,400

MRR

$8k

— Verified listing · Qualified buyers only

Listing № 0201Newsletter

The Stack — developer hiring newsletter

Bi-weekly for engineering managers. Sponsor-supported, 22k subscribers, 38% open rate.

Industry

Tech / Recruiting

Geography

US, Europe

Total subscribers

22,000

MRR

$5k

— Verified listing · Qualified buyers only

Submit your Newsletter

Tell us about your business.

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