Indie Goal.

Selling · Plugin

Figma · Notion · Shopify · WordPress · Slack

Sell your plugin — the market is bigger than you think.

Figma plugins, Notion integrations, Shopify apps, WordPress tools — platform-native products with loyal users are among the most acquisable businesses on the internet. Indie Goal knows how to value them.

Typical range

ARR
$15k – $3M
Multiple
2× – 5× ARR

Why Indie Goal

Plugin acquisitions require buyers who understand platform risk — what happens if the API changes, if the host platform builds the feature natively. Indie Goal buyers have thought about this. Generic marketplaces haven't.

What buyers look for in a Plugin

01
Platform dependency map
How coupled are you to the host platform's API? Any at-risk features?
02
User base data
Installs, actives, ratings, and review history.
03
Revenue model
One-time, subscription, or marketplace revenue share?
04
Platform relationship
Are you featured? On any partner programme?

Example listings

What plugins look like on Indie Goal.

Listing № 0200Plugin

ColorPulse — Figma palette tool

Top-rated Figma plugin for colour accessibility. 28k installs, freemium with Pro tier.

Industry
Design
Geography
Global
Monthly active users
28,000
MRR
$6k
— Verified listing · Qualified buyers only
Listing № 0201Plugin

ShopMetrics — Shopify analytics app

Revenue and cohort analytics for Shopify merchants. 640 paying stores, low churn.

Industry
E-commerce
Geography
US, UK, AU
Monthly active users
640 stores
MRR
$12.3k
— Verified listing · Qualified buyers only

Submit your Plugin

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