Sell your SaaS — to operators who will run it well.

You've built recurring revenue, a product that works, and customers who pay. Indie Goal finds the operator who will take it further — and keeps the process quiet until it's ready.

Submit your SaaS →How it works

Typical range

ARR

$50k – $5M

Multiple

3× – 6× ARR

Why Indie Goal

SaaS businesses are Indie Goal's core market. Our buyers are operators who have run SaaS products before — they understand churn, NPS, and what a good support handover looks like. No financial buyers who'll let the product decay.

What buyers look for in a SaaS

Clean MRR data

Stripe exports, cohort retention, churn breakdown.

Documented codebase

A README, a deploy process, an architecture note.

Customer relationships

Can the buyer talk to 3 customers pre-close?

Reason for sale

Honest, founder-written — this is the memo's anchor.

"I built it in evenings for four years. Indie Goal found someone who would actually run it — not just park it."

SaaS founder · sold for $480k

Example listings

What SaaS businesses look like on Indie Goal.

Listing № 0200SaaS

Pluck.ai — inbox triage for founders

B2B SaaS connecting Gmail and Slack. 1,240 paying seats, 84% gross margin.

Industry

Productivity / B2B

Geography

Global

Monthly active users

1,240

MRR

$41.3k

— Verified listing · Qualified buyers only

Listing № 0201SaaS

FormStack Pro — no-code form builder

Niche B2B form tool serving legal and compliance teams. Low churn, high NPS.

Industry

Legal / Compliance

Geography

US, UK

Monthly active users

820

MRR

$15k

— Verified listing · Qualified buyers only

Submit your SaaS

Tell us about your business.

Leave your email and we'll send over the submission form. We review every submission and respond within a week.