Industries
Indie Goal covers the internet software stack — the tools, extensions, APIs, and content businesses that builders create and operators acquire. Six categories, carefully curated.
Small, focused software tools with recurring revenue and lean teams. Often solo-built, highly automated, and priced for acquisition.
Indie Goal's largest segment. We list micro-SaaS businesses with at least $30k ARR and 12 months of operating history.
Browser extensions with loyal user bases, often monetised through subscriptions or one-time purchases. Low churn, high margin.
We look for extensions with an established user base and clear monetisation. User count matters; so does the business behind it.
Early-stage AI-powered products with paying customers. The frontier moves fast — we focus on tools with real retention, not just downloads.
We apply extra scrutiny to AI listings — retention, API cost margin, and lock-in all matter more than headline ARR.
CLIs, SDKs, APIs, and SaaS products built for software engineers. Often usage-based or seat-licensed, with strong operator retention.
Developer tools require buyers who understand the audience. We vet buyer technical literacy alongside financials.
Editorial properties with paying subscriber bases or strong advertising revenue. Indie Goal treats content businesses with the same rigour as SaaS.
We list content businesses where the brand has genuine audience ownership — not just a mailing list.
iOS and Android apps with sustainable revenue from subscriptions or in-app purchases. Often single-developer, often undervalued.
App Store and Play Store dependency is a factor we analyse carefully. We look for apps with direct customer relationships where possible.
About Indie Goal
Indie Goal is an editorial marketplace for acquiring and selling software businesses — operated by Samira Advisors, a Vienna-based M&A advisory firm. We focus on the segment of the internet economy that moves quietly: indie SaaS, developer tools, Chrome extensions, AI products.
Unlike platforms that list everything and vet nothing, Indie Goal curates. Every listing is reviewed, every buyer is qualified. The result is a smaller, more serious marketplace where deals actually close.
Most software business marketplaces optimise for volume. Indie Goal optimises for fit. We write the listing memo, we qualify the buyers, and we keep the process discreet until a deal is ready to close.
If you're looking to acquire a micro-SaaS, a Chrome extension, an AI tool, or a developer product — or if you're a founder ready to sell — Indie Goal is built for you.
Get access
Access curated listings across all six categories. Buyers and sellers both welcome.